Jack Roden - October 2023
Two months have passed since the Lahaina wildfires, and the island is still very much in a state of emergency and recovery. For many residents, the day-to-day involves navigating FEMA applications, insurance paperwork, and emotional healing. The real estate market, especially in West Maui, remains at a near standstill. Few new listings are coming to market, and buyers have put mainly their searches on hold.
There’s widespread uncertainty right now. Many homeowners aren’t sure what their properties are worth or if they will be rebuilt. Others are unsure whether they want to remain in West Maui or relocate. For buyers, especially those unfamiliar with the local context, this is not a time for speculation—it’s a time for respect and restraint. Conversations have shifted from transactions to trust.
With many homes destroyed or damaged, and zoning questions still unanswered, we’re seeing far fewer active listings. Even properties outside the burn zone are experiencing slower movement as the entire island processes this trauma. Tourism has slowed, and long-term residents are absorbing most of the housing demand.
Now more than ever, real estate agents are being called to act as community stewards. Our role is not just to market property but to help people navigate displacement, understand rebuilding processes, and connect with resources. We’re working closely with insurers, attorneys, and government agencies to ensure that when the market reopens, it does so equitably.
There has been criticism, both locally and nationally, of agents perceived to be capitalizing on tragedy. As a local agent, I recognize that perception and share the belief that the market should move forward with compassion and transparency. Our work must reflect the community's values, and that means putting people before property. Please don't hesitate to reach out to me if you need any help or assistance.